Thank you for your interest in Innovative Fitness Promotions and our health club marketing services.

Innovative Fitness Promotions is the premier fitness marketing and health club promotion company in the industry since 2001 as a result of our creative fitness marketing methods. We understand that the health club business can be tough! And that is truly an understatement. One thing that is certain is that positive cash flow to cover your overhead is essential to any health club’s long term success.  And with Innovative Fitness Promotions, we CAN help you secure this. Our mission is simple; we want to help your club make as much money as possible. Innovative Fitness Promotions, or Innovative Fitness Promotions, specializes in developing and implementing cutting edge EFT marketing campaigns for health clubs across the US geared towards raising your monthly dues for the long term. We do not sell low priced cash memberships like all the other health club marketing companies that devalue your gym, but rather focuses on selling fair priced EFT’s memberships (in some cases we even raise prices) to provide a health club with a guaranteed revenue stream for years to come. Our job is to help make your health club as profitable as possible now and into the future.

We all know about the untapped potential lying in the de-conditioned consumer. Our program is designed to help those owners who are looking to expose their health club to this large new pool of new potential customers within your area, not the traditional “gym rat” or active exerciser, but the almost 90% of people who have never worked out at a health club and despite the need to work out, just does not seem not to be interested in joining any health club, let alone yours. We all know how tough it can be to try and create a new membership out of this sector in the market. Normal specials don’t seem to work. Referrals, you name it. It doesn’t seem to bring this person in. 

Since 2001 Innovative Fitness Promotions has been helping health clubs just like your become more profitable. Each of our marketing campaigns are structured specifically for your gym and the market, not just a one size fits all approach to marketing approach. Innovative Fitness Promotions uses a variety of time proven, highly specific marketing methods including telemarketing, direct mail, radio advertising, and corporate membership programs to give our clients the best results in the industry, guaranteed.  As a result of the time we have spent a great deal of time and effort spent to perfect these marketing methods, a typical promotion, which will last 6–10 weeks, will gross an average of $35,000 to $50,000, and will generate 250–1,500 new EFT members for a health club. These new members will result in a new monthly EFT dues line of $5,000.00 - $15,000 for the next two years with only about 10% attending the club on a regular basis.  With our program there is NO OUT OF POCKET EXPENSE. NO COST TO YOU. NO FINANCIAL RISK. This means if you do not make money, we don’t make money. This is a pretty good incentive for us to strive to do the best job possible.

As an owner you have enough on your plate, and it can be daunting thought to have to organize, fund, and run a large membership drive. We are committed the success of our clients, and besides organizing and funding the entire promotion, we will provide a team of team of highly trained marketing professionals to conduct your promotional campaign as if the club was their own. While our staff is at your health club they will provide you with sales training and a strategy to help the long term success of your club. During the entire promotion your business will continue to operate as normal, we do not market to your members or take your walk in traffic. We only get paid on the memberships we sell off of the traffic our marketing campaign creates.

Please look around our website to learn more about Innovative Fitness Promotions, how our promotions are conducted, our marketing system, references, and much more. We are currently scheduling the marketing campaigns that are to be conducted over the next four-six months, with the first available start dates going to those clubs that respond first.  And whether you are looking to conduct a promotion now, or are just looking for some new ideas for your club, call me at 1-888-207-6495 or email me with any questions or concerns. You can also fill out our club profile so we can learn a little more about your health club and market and I will personally contact you to provide further information on how Innovative Fitness Promotions can help make your health club more profitable.

I look forward to speaking with you.

Sincerely,

Adam Carl