At Innovative Fitness Promotions, we specialize in going after that hard to reach couch potato market. Those members who normally would not step foot into a health club, but often times are in the greatest need of it. To accomplish this Innovative Fitness Promotions uses a large variety of means to generate the prospective member traffic in our marketing campaigns. We have spent years to develop, tweak, and perfect how we attract members from the de-conditioned market. With any of our methods, we focus on the benefits a healthy lifestyle and exercise can provide person, not a price or bait and switch marketing; this how we can raise a club’s EFT base from $4,000.00 - $15,000 a month without any financial risk to a health club. Here are a few of the ways we accomplish this:
Often overlooked is direct contact advertising. Innovative Fitness Promotions uses a highly targeted form of telemarketing to contact both residents and businesses with a smiling voice on the other end of the line to get the couch potato market into your health club. This, get out there and grab them form of marketing is highly effective and will help us generate another 250-1500 members for your health club. On each call a person is greeted, told about all your gym’s amenities and offered a chance to reach their goals. They come in looking to try your gym out (20 – 50 a day) and we turn between 75% – 85% of the prospects into new ET members.
Our radio advertisements are very different from the ones you have heard used in the past for health clubs. We use spots specifically designed for immediate reaction. This leads to 50-100 new leads a day during a promotion. As with any form of marketing it is not just the response created, but the sales made after the response. With a typical close ratio of 75%, these 50-100 new leads can mean a dramatic increase in your monthly dues in just a few short days!
Have you ever ran ads in your local newspaper? Did you get 50 new members off of any one ad? Well, the ads we normally run have been proven successful all around the country and generate an amazing response not typically seen by most health clubs. Wouldn’t it be nice to run a few newspaper ads and gain 75-150 new members for free? Let us help you do that by reaching those members who normally would not step foot into your health club. Just think of us as your free advertising.
Direct Mail can be a wonderful tool for any health club; if it is set up to create the correct response. We use a large variety of highly specific direct mail pieces that generate the best responses within the health club industry. Depending on your health clubs specific circumstances (demographics, competition, market trends, prices, etc.) we will design a specific marketing card for your facility. Because of our contacts within the industry we receive prices well below what a facility would normally pay. Once our program is finished we will pass this contact on to you, so you can keep a steady traffic flow coming into your health club with a marketing strategy for the whole year. There are many companies out there that sell direct mail to health clubs and companies that only use direct mail to market health clubs, but the question becomes; Do these companies only focus on one form of marketting to attract new members to your gym or do they target every aspect of your market like us to give your health club the best results possible? Not just one advertising medium, but a multi tiered marketing approach.
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Corporate Memberships & Business to Business Prospecting
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We have had great success over the years targeting businesses for corporate memberships. Many times these corporate membership programs can create 50-100 members from just one company! Often time’s health clubs only think of large corporations when trying to work out membership programs with businesses, overlooking those small and medium sized businesses. Innovative Fitness Promotions has spent many years developing a great system to get into these businesses with between 15 – 150 employees and turn those employees into new members! We do not wait for members to come to us; instead we get out there and make it happen. We are going to small, medium, and large businesses, creating long term membership programs for your health club.
Highly specific television spots can garner anywhere from 10-50 responses per spot ran. This large response leads to more tours within your facility and more memberships sold. As a result of this visual exposure, many times this also leads to a better response on our other marketing materials out in the community. This is why Innovative Fitness Promotions uses many means to market health clubs instead of just focusing on one form.
For additional information about our programs and services please call 1-888-207-6495 or fill out a CLUB PROFILE.
