Our Promotions:
Innovative Fitness Promotions, or IFP, has built a reputation within the health club industry for creating dynamic EFT based marketing campaigns designed to raise a health club’s monthly income for the next 24-months with no out of pocket expense to you. We all have heard about the de-conditioned consumer, that 85% of the market who does not work out and is not interested in joining a health club. We all know how tough it can be to try and create a new membership out of this sector in the market. Normal specials don’t seem to work. Referrals, you name it. It doesn’t seem to bring this person in. Our marketing programs have been specifically designed to create a large influx of members from this de-conditioned market, all with one goal for your health club: RAISING YOUR MONTHLY EFT’s $4,000 - $15,000 for the next two years. We are not like the other health club marketing companies out there who come into your facility, charge a cheap paid in full price, market to your members, and leave you with a gym full of low paying members who will never pay a reasonable rate for a membership again. Rather, we focus on selling the benefits of your facility and raising your EFT draft. We do not market to your members, or take your walk in traffic, we only sell memberships to those people we market to. During our entire campaign, your health club will continue to operate as normal.
Our marketing campaigns are multi tiered programs that focus on every facet of your area to achieve the best results possible. Generally our promotions last between six to ten weeks, with a weekly gross of $35,000 to $50,000 dollars, netting $4,000 -$15,000 a month in new EFTs and 250-1500 new members during this time. Our marketing consultants are industry professionals who conduct each campaign with the highest level of professionalism as if each health club was our own. To achieve these goals, that may sound unrealistic to you, we use a large variety of marketing methods that have been time proven.
Our promotions Use:
- Radio Advertising
- Telemarketing
- Corporate Membership Programs
- Direct Mail
- Cable Advertising
- Newspaper Advertising
- Press Releases
- Outside Member Prospecting
ALL to draw in customers from the de-conditioned market that would have otherwise never step foot into your club!
Your club does not need to be 50,000 square feet or have every amenity possible to be a profit making machine. We conduct our highly successful promotions in gyms of all types, sizes, and varying market areas. The key to this is how you sell your memberships, focusing on the benefits of a facility instead of the price, and how you approach any market, not relying on the same old strategy, but using marketing methods based upon each individual facility and market.
For more information check out OUR SYSTEM to see how it works.
WE PROMOTE:
Co-Ed Health Clubs: It was through the marketing campaigns we originally developed within our own co-ed health club that we created our health club marketing programs. Whether your facility is a large 50,000 sq/ft, amenity filled health club or a smaller 3,500 sq/ft 24- hour key card gym, we can help you increase your EFT base $4,000 -$15,000. We focus our marketing programs on raising a health clubs’ monthly draft line, not on selling cheap paid in full memberships to people who will never pay a reasonable price at your facility again. Rather we focus our sales and marketing approach on the benefits of exercise and the life changing effect this can have. This leads to people seeing an inherent value in your health club and the services you offer, rather than focusing in on the price. We don’t sell cheap memberships, and in many cases raise a health club’s prices when we arrive. In any of our promotions, you can also expect to see very profitable months after we leave. This is not only as result of the 250-1500 new EFT members at your facility, but also because of increased personal training sales, supplement sales, new member add-ons, referrals, and a newly increased awareness in the community about your health club. Remember, we do all this with no out of pocket cost or risk to you. If you don’t make money, we don’t make money. We are 100% commission based and work to make sure our marketing campaigns are profitable for everyone.
REMEMEBER: WE DON’T SELL YOUR WALKINS OR MEMEBERS. We only sell memberships to those people we market to. During our marketing campaign, your business will continue to operate as normal.
Ladies Only Health Clubs: Ladies’ only health clubs encompass a great niche in the fitness industry. Often times though, they are overlooked when it comes to how profitable they can potentially be. Innovative Fitness Promotions has owned, operated, and conducted numerous successful marketing campaigns for ladies only fitness centers of all types, from circuit only facilities all the way to 25,000 sq/ft full service gyms. We have a specific approach for these facilities that leads to between 250-1000 new members in just 4 to 10 weeks. We have been responsible for some of the most effective health club marketing campaigns and pre-sales for ladies facilities in the industry. Email us or fill out a club profile to find out more about how one of our programs could benefit your facility.
Pre-sales: There is one key to making your health club a successful buisness: BUILD A LARGE MONTHLY DUES LINE. This is the whole key to the industry. If you can have your monthly overhead covered by your monthly EFT drafts, you’re gym is headed down the right path to financial stability and success. Taking the knowledge from our own pre-sales and grand openings, we have found a great way to help build a large member and EFT base before a gym even opens its doors. We know your excited about your new facility, and we want your area to be as well. This means making a big splash in the community; Press Releases, T.V. Exposure, Radio Announcements, Newspaper Articles, Direct Contact, Corporate Programs, and Much Much More. We are going to announce you to the world just like we have done for our own gyms and for our clients, often times we have been able to have a health clubs’ monthly overhead covered before the doors ever open because of our presales. Call 1-888-207-6495 to find out more!
Training Studios: Training studios or small health clubs who rely upon training for much of their income are quite often looked at by other marketing companies and consultants as unprofitable business models. THIS IS NOT TRUE! Innovative Fitness Promotions has had great success in helping training studios (a fitness center geared towards one-on-one training, but sells normal memberships as well) increase their non personal training based membership sales, as well as increasing P.T. sales and income from additional profit centers. The whole key is to know the cliental you are looking for and taking the best suited approach for that cliental to increase a health club’s membership base. No matter the size of your health club, we have a program available to meet your needs and insure your long term success!
REMEMBER
- NO Upfront Cost or Risk to You: We will invest all the money necessary to create a successful marketing campaign for your club.
- NO Price Discounting: We sell EFT Memberships, Not $99 a year
- Professional, Qualified Staff
- Sales Training for You & Your Staff
Call or Email Innovative Fitness Promotions to find out more about our health club marketing services and how we could raise your monthly EFT’s by $4,000 - $15,000 in the next 4 to 10 weeks! 1-888-207-6495.
